Today’s manufacturing is about advanced technologies, state of the art facilities, and fast paced work environments. But most of all, manufacturing is about those people who like to see the product of a hard day’s work. However, this is not the impression of manufacturing that is held by many Americans today. Only 35 percent of parents say they would encourage their children to pursue careers in manufacturing, despite the advanced skills and high pay that are characteristic of work in today’s advanced manufacturing industry. This is due to a perception of manufacturing that existed a generation ago but does not represent the current reality of the industry.
To help put an end to this misperception, the National Association of Manufacturers (NAM), through their affiliate-- The Manufacturing Institute, launched the Dream It. Do It (DIDI) network in 2005. The initiative is an intensive marketing effort that focuses on changing the perception of the industry and seeks to inspire next-generation workers to pursue manufacturing careers.
As South Carolina’s official NAM representative the South Carolina Chamber of Commerce has been involved with the initiative at some level since its inception and we currently are the state license holder. This allows for the use of trademarked and professionally developed DIDI creative materials that promote manufacturing careers. These can be customized to meet our requirements and target populations.
The video below represents a collaboration between sponsor Michelin and a contingent of second-year Business Week students. This video was officially released at our October 6, 2017 Manufacturing Employee of the Year event which coincided with National Manufacturing Day.